A se-tenant issue of four “Sparkling Holidays” Forever-rate stamps depicting classic images of Santa Claus painted by famed commercial artist Haddon Sundblom was announced and featured June 26 on the APS Blog (“US Postal Service to issue Iconic Santa Stamps“). These four stamps will be issued October 11 in an 11:15 a.m. dedication ceremony by U.S. Postmaster General and CEO Megan Brennan at The Inn at Christmas Place, 119 Christmas Tree Lane, in Pigeon Ford, TN 37868.
One of Sundblom’s iconic close-ups of Santa’s face appears on each of the four stamps, details from larger paintings created by the artist and originally used in Coca-Cola Co. ads from the 1940s through the early 1960s. Sundblom is the man credited with refining the modern image of Santa Claus. A previously unannounced matching souvenir sheet includes a semi-jumbo stamp as part of a wider scene of one of Sundblom’s paintings chosen for the stamp booklet. In it, Santa is depicted standing by a fireplace holding a book that lists good boys and girls, reading a note among the three Christmas stockings hanging there.
A quatrefoil design element surrounded by a metallic gold background encloses the scene. The use of gold metallic ink, the flow of the type, and the organic shape of the border are intended to harken back to the graphic style of the first half of the 20th century. Art director Greg Breeding designed the souvenir sheet and the stamps.
Sparkling Holidays Stamps, sold in books of 20, and the single-stamp- Sparkling Holidays souvenir sheet will be available for pre-order online starting Sept. 14 at The Postal Store at usps.com. The souvenir sheet will only be sold through usps.com or by calling 1-800-STAMP24.