Flower Once Thought Extinct in the Wild on New Postal Card August 11

The artistry of illustrator Dugald Stermer appears on a new stamped postal card to be issued Friday, August 11, the first day of the three-day Americover 2017 show in Independence, Ohio. The postal card also goes on sale nationwide Friday.

There will be three varieties of the nondenominated (34 cents) Azulillo Chilean Blue Crocus forever postal card: a single card; a double-reply card, and an uncut sheet of 40 cards. The basic postal card sells for 38 cents, which includes 34 cents of current postage plus 4 cents for the cost of the card.

A first-day ceremony is set for 11 a.m. at the annual show and exhibition sponsored by the American First Day Cover Society. The show takes place Friday through Sunday at the Embassy Suites by Hilton Cleveland-Rockside, 5800 Rockside Woods Boulevard, in Independence.

The Azulillo Chilean Blue Crocus is a flowering perennial native to Chile, the naturally grows at more than a mile high on the dry on the stony slopes in the Andes mountains. Although it had survived in cultivation due to its use as a greenhouse and landscape plant, it was believed to be extinct in the wild due to overcollecting, overgrazing, and general destruction of habitat, until it was rediscovered in 2001.

The imprinted stamp on the postal card features an existing floral illustration by Stermer (1936-2011), a longtime illustrator and designer. He was a major illustrative force behind Ramparts magazine and his other clients included the New York Times, New Yorker, the U.S. Department of State, and the 1984 Summer Olympics (for which he created the medals) in Los Angeles. He is credited with the illustration on the cover of the first issue of Mother Jones magazine in 1976, and how own nature books, Vanishing Creatures (1981), Vanishing Flora (1995), and Birds & Bees (1995).

Ethel Kessler, of Bethesda, Maryland, was art director, designer, and typographer for this card.

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